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INSIGHT
The Slovenian Tourist Board and Golden Drum invite you to participate in the Young Drummers Competition for the most creative poster or poster series on the topic:
You can’t spell Slovenia without love and that is why you must love it.
IDEA
Choose Slovenia, choose love.
The posters are designed to attract visitors by mimicking the browser's human interface and introduce them to Slovenia's tourist features by selecting iconic Slovenian attractions or cuisine.
At the same time, these attractions and food have heart shapes, which not only symbolize love, but also combine with the posters' text to emphasize that Slovenia is a romantic country where love can be found everywhere.
At the bottom of the posters are the locations where the photos were taken, encouraging tourists to come to Slovenia to see and experience them for themselves.